Ideology

Ideology is important in magazines because they determine who the target audience is. 

The ideology is the features we see in a magazine.  E.G. for a young magazine.  We would see lots of young pop stars and bright colours.  We would also see silly texts, font and writing.  We would know this would be a magazine that is aimed at the younger generation because an older magazine wouldn't have silly fonts.  We could also determine whether the magazine has a younger target audience because of the language being used.  The colours would also help us determine what the target audience is, E.G. if the magazine cover includes Pink, relatively bright colours.  We would know that it would have a younger target audience. 

On an older magazine such as: NME we would see older bands.  The magazine would include older language which could include swear words.  If we saw this in a magazine we would instantly think that the magazine has an older target audience. 

Ideology is very important in magazines because even a look of the front cover of a magazine.  You could automatically know who and what the magazine is aimed because of the ideology used.